BRAND DEVELOPMENT: THE ZERO BRAND
This was the chance to design the brand from the ground up for the world’s most innovative solution to the single use plastic problem faced by parents, hospitals, daycares and governments.
The brand is gaining traction in Australia and the UK. Within 4 weeks of its first product launching online, ZERO signed on 152 retail stores and the best is yet to come in 2023.
Background
My Childe (owner of the ZERO brand) is an ambitious company with a global market for a world first range of 100% plastic free products for children. The company had a target date for their first product and a road map for a complete range.
Objective
To create a brand that has the robustness and cut through to land in the Australian, North American and UK markets.
Project
Develop a brand strategy and style guide for digital and physical products and all branded customer touchpoints.
The Process
01: Discovery - Using the customer insights that we had from our research, we started the branding process with a full day workshop to immerse the entire team in the customer insights and the unique value proposition for these products in a crowded “eco” market.
02: Strategy - Expanding on the strategy session we worked first on the high level brand pillars for the business and crafted a tone of voice and cultural pillars for the brand team.
03: Visual Identity - The team refined the look of the brand. This included the visual identity and visual language.
04: Product Launch - The brand was applied to the products. This included the packaging, the labeling, and any other physical materials associated with the products.