Hello, nice to meet you.
I’m Georgina. So great to see you here.
I’ve been designing in many forms for over 15 years. Each project has expanded my skills in product development, design and brand. My passion is to help create innovative products that meet customer needs and deliver lasting value.
KEY SKILLS
Contnet Creation
Communication
Research
Product Desgin
Brand
Project Management
QUICK VIEW BIO:
I have many years leading teams throughout the entire product development lifecycle and have represented brands at various speaking events, internal product showcases, and presentations.
Some projects that I am most proud of are:
Design Lead for Westpac's first Human Centered Design personalization project.
Redesign of product pages framework for Westpac’s most profitable cheque account product resulting in a 35% engagement uplift and 7% sales increase within the first month.
Co-Founded and served as CEO of Climate Tech Startup, My Childe Pty Ltd, which has grown from an initial idea to a company valued at over $6 million dollars, with $1.7 million in equity capital invested.
Founder and lead designer for a SME design and UX agency designing digital solutions for CSC, the Australian Defence Force, and launching new lean client hardware for INTEL distributors.
UX lead for The DX Lab at the State Library of NSW: Australia’s first cultural-heritage innovation lab that built and supported new ways of design thinking, experimentation, and deep research with digital technologies and data.
I thrive doing meaningful work where I can drive revenue by identifying the core value that a business creates for its customers and bring that to life through great brand and comunications.
WORKING WITH YOU: What to expect of the process?
I love to work with ambitious founders and business leaders that believe in innovation and think big.
When I work with you the approach is customized depending on where you are on the product development journey.
What stage are you at?
Discovery
Do you believe you have found an idea that could be the next thing? Before you build your product or lock away your branding, I can work with you to develop early customer research and get clarity on the customer problem that your business can solve. This process helps you create a brand that gets cut through in a crowded market and delivers real value to customers.
Ideation + testing
This is a chance to experement with your ideas and find out want matters most to your future customers. Whether your idea is a product or a service or a bit of both. Concept testing before you launch gives you rich insight that helps you focus your time and money on things that most maters to your customers and avoid costly mistakes.
Build
We have a clear picture of your product or service, and now it’s time to bring it to life. It’s a team effort that might include a team of developers, designers, marketers, or product specialists. I work with your team support the process and execute the vision.
Launch
We have found the white space, built and launched a product, gained a whole lot of knowledge about the customers wants and needs and now we focus on customer adoption.
Pivot
Sometimes for reasons beyond your control you need to pivot. You may have a sudden loss of revenue, you may be forced to rethink things due to broader economic circumstances or maybe your customers are giving you some really bad feedback and that is forcing you to rethink your direction. I work with you to structure your pivot and create a new opportunity.