DX Lab: DX LAB BRAND & IDENTITY DESIGN

A global darling of the arts sector, the State Library’s DX LAB is a hub for data experimentation in a cultural context.

The lab explores user-led design thinking practices and digital experiences that encourage innovation and projects that are thought provoking and socially and culturally topical.

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For this project I designed the LABs identity and branded material and was its in-house UX’er in 2015 / 2016. During this time I worked on some of the lab's digital experiences. The brand has stood the test of time and still evokes a transient, experimental futuristic play space. 

https://dxlab.sl.nsw.gov.au/

Paula Bray and Kate Curr: Building the DX Lab from scratch: what is this and why do it?

https://www.youtube.com/watch?v=uil_M88rsVs